Cover Letter Dos and Don'ts

Cover Letter Dos and Don'ts

A cover letter is an essential part of your job application. It is your opportunity to introduce yourself, highlight your qualifications, and demonstrate your enthusiasm for the position.

However, writing an effective cover letter can be challenging. To help you create a strong and impactful cover letter, here are some dos and don'ts to keep in mind:


  1. Address the hiring manager by name: Whenever possible, address your cover letter to a specific person rather than using a generic salutation like "To Whom It May Concern." This shows that you have taken the time to research and personalize your application.
  2. Show enthusiasm: Express your excitement and passion for the position. Let the hiring manager know why you are interested in the company and how your skills align with the job requirements.
  3. Highlight relevant experiences: Use your cover letter to showcase specific experiences and achievements that demonstrate your qualifications for the role. Focus on the skills and accomplishments that are most relevant to the job.
  4. Customize your letter: Tailor your cover letter to each job application. Research the company and the job description, and incorporate relevant keywords and phrases into your letter. This shows that you have a genuine interest in the position.
  5. Keep it concise: A cover letter should be no more than one page long. Use clear and concise language to convey your message effectively. Avoid repeating information that is already in your resume.
  6. Proofread: Before sending your cover letter, carefully proofread it for any grammatical or spelling errors. A well-written and error-free cover letter demonstrates attention to detail and professionalism.


  • Use generic templates: Avoid using generic cover letter templates that lack personalization. Hiring managers can easily spot a generic cover letter, and it may give the impression that you are not genuinely interested in the position.
  • Exaggerate or lie: Be honest and truthful in your cover letter. Exaggerating or lying about your qualifications can damage your credibility and harm your chances of getting the job.
  • Focus only on yourself: While it is important to highlight your skills and experiences, also emphasize how you can contribute to the company's success. Show that you understand the company's needs and how you can meet them.
  • Include irrelevant information: Stick to the relevant information that demonstrates your qualifications for the job. Avoid including unrelated personal details or excessive information that is not relevant to the position.
  • Use overly formal or casual language: Strike a balance between professionalism and friendliness in your cover letter. Use a polite and professional tone, but also let your personality shine through.
  • Forget to follow up: After sending your cover letter, follow up with a thank-you email or phone call to express your continued interest in the position. This shows your proactive approach and dedication.

By following these dos and don'ts, you can create a compelling cover letter that grabs the attention of hiring managers and increases your chances of landing your dream job.

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