iscussing the client’s core message and target audience

Brainstorming visual and copy ideas with other members of the creative team

Writing and presenting a few options to clients modifying copy until the client is satisfied overseeing the production phase.

The copywriter is accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.

End to end digital paid media strategy creation. Managing leads and client servicing for existing digital media clients.

Research and creation of pitches along with the team Google Adwords, Social Ads & Analytics Technical Expertise Thorough understanding of SEM – Google Adwords, Social Ads, Google Analytics Expert in managing paid search campaigns

Excellent control on the following tasks- Keyword Bidding, Adcopywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features Excellent understanding of Google Analytics and deriving to action items from data points

Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Social Media, Display Advertising

Work jointly with internal team to drive campaign strategy & development Identity growth opportunities from the client portfolio and drive revenue

Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience

Monitoring buying strategies Liaising and building relationships with clients and media sales companies

Optimise plans and budget according to the best media mix

Creating and executing paid media campaigns across our channels of records

Analyzing, Recording, and Troubleshooting performance data in excel Making in-the-moment campaign management decisions with massive budgets

Required Experience, Skills

A Senior copywriter should:

Be highly creative and imaginative

Have good written and interpersonal skills

Work well in a team be able to work under pressure

Have an eye for detail have an interest in popular culture, and new advertising trends and techniques.

FROM DAYDREAMING ABOUT LIKES TO ENSURING SHAREABLE IDEAS TAKE FLIGHT, WE ARE ALWAYS ENGAGING IN CONVERSATION STARTERS THAT MAKE YOU SMILE.
OUR TEAM OF CREATIVE PROFESSIONALS AND TECH EXPERTS HAVE AN APPETITE TO HARNESS MEANINGFUL WAYS THAT KEEP YOUR VISION IN THE SPOTLIGHT.