Senior Copywriter Full-time Job9 months ago - Copywriting - Mumbai - 299 views
iscussing the client’s core message and target audience
Brainstorming visual and copy ideas with other members of the creative team
Writing and presenting a few options to clients modifying copy until the client is satisfied overseeing the production phase.
The copywriter is accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.
End to end digital paid media strategy creation. Managing leads and client servicing for existing digital media clients.
Research and creation of pitches along with the team Google Adwords, Social Ads & Analytics Technical Expertise Thorough understanding of SEM – Google Adwords, Social Ads, Google Analytics Expert in managing paid search campaigns
Excellent control on the following tasks- Keyword Bidding, Adcopywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features Excellent understanding of Google Analytics and deriving to action items from data points
Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Social Media, Display Advertising
Work jointly with internal team to drive campaign strategy & development Identity growth opportunities from the client portfolio and drive revenue
Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
Monitoring buying strategies Liaising and building relationships with clients and media sales companies
Optimise plans and budget according to the best media mix
Creating and executing paid media campaigns across our channels of records
Analyzing, Recording, and Troubleshooting performance data in excel Making in-the-moment campaign management decisions with massive budgets
Required Experience, Skills
A Senior copywriter should:
Be highly creative and imaginative
Have good written and interpersonal skills
Work well in a team be able to work under pressure
Have an eye for detail have an interest in popular culture, and new advertising trends and techniques.
OUR TEAM OF CREATIVE PROFESSIONALS AND TECH EXPERTS HAVE AN APPETITE TO HARNESS MEANINGFUL WAYS THAT KEEP YOUR VISION IN THE SPOTLIGHT.