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Paid Media Specialist Full-time Job

4 months ago Media Planning Mumbai   175 views
Job Details
  • Minimum of 1 year of Google Ads account management experience required
  • Minimum of 2 years of Digital Agency experience required

The Paid Media Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Rafiki’s clients. This position is primarily focused on paid search and display ads on Google and varied social media advertising platforms including Facebook, Instagram,
and Linkedin. Campaigns will also include retargeting and video ads. This position provides a balance of strategy, budget allocation, client communication, and hands-on research, implementation, optimization, and reporting on campaigns.

The essential functions of this position include the following:
● Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
● Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
● Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
● Management of ad budgets, text ad creative, and keyword research
● Perform digital advertising audits
● Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
● Ability to communicate professionally on client calls and via email
● Actively collaborate with Rafiki account managers to align digital advertising campaigns with other ongoing initiatives
● Must be a team player that is also comfortable working independently
● Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
● Have a passion for data-driven decision making
The skills/qualifications we are looking for:
● Minimum of 1 year of Google Ads account management experience required
● Minimum of 2 years of Digital Agency experience required
● Google Ads Certification required
● Google Analytics experience a plus
● Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising

● Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus

Company Description
True to our name, Rafiki is a customer-centric marketing company, striving to build long-lasting partnerships with growth-oriented brands. We combine our deep analytical thinking and creative mindset to deliver innovative marketing campaigns that resonate with a well-defined target audience. At Rafiki, we foster a culture of learning, innovating and risk-taking, this agility enables our team of passionate marketers, innovators, and strategists to craft creative marketing solutions that achieve spectacular results.

Arjun Sawhney and Sunaina Basu began their quest to redefine what successful marketing looked like in 2018 when they founded RAFIKI. The founders bring together an insatiable passion for marketing along with over 4 years of experience in digital marketing and business development around the world. We are excited to start a dialogue, learn about you and your business and create marketing magic together.