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More about Media Planning Manager position

A Media Planner conducts market research and develops effective marketing campaigns for businesses and advertisement agencies.. Media Planning Manager generally are hired with an experience of 6-7 years.

Key responsibilities of Media Planning Manager are as follows

  • Research and evaluate market data.
  • Oversee campaign budgets and negotiate costs for features such as advertising room and social media campaigns.
  • Supervise the implementation of media campaigns.
  • Identify target audiences and analyze their behavior, characteristics, and routines.
  • Choose the best media outlet combination for different campaigns.


Minimum qualification for a Media Planning Manager are

  • Bachelor's degree in Marketing or relevant field.
  • A minimum of 3 years experience as a media planner or similar role.
  • Excellent knowledge of analytics tools

 

Major skillset required to be a successful Media Planning Manager are Campaign evaluation,analytical mind,presentation skills