Digitial Media Manager Full-time Job5 months ago - Media Planning - Mumbai - 250 views
The Programmatic Media Buyer (PMB) is responsible for day-to-day set up, monitoring, and optimization of mobile performance campaigns across multiple programmatic buying platforms.
The PMB will work on various DSP’s to develop a buying strategy for each campaign, including ad formats, user targeting, SSP’s, bid strategy, etc.
The PMB will set-up and launch programmatic campaign buys, calculate and manage bids, win rates, and manage budget goals.
The PMB will monitor live campaigns and adjust delivery to meet pacing goals, optimize toward CPI/CPA goals, and iterate on strategy as needed.
The PMB will Create custom audience segments and monitor and troubleshoot win- rates across various exchanges.
The PMB will work with Data to build, improve, and utilize analytics tools, creating campaign insights and signals to monitor various delivery goals and KPIs.
The PMB Work with the Management team to define features and drive enhancements to the programmatic product ecosystem.
The PMB will Execute a variety of online media campaigns across display, mobile, social, and video with a focus on programmatic buying and retargetting. and/or social, A/B testing, and integrating different media channels to optimize campaign results
Provide detailed account analysis to ensure our media spend is optimized
3+ years exposure to Google Adwords , Search Engine Marketing (SEM) , PPC Campaigns , Re – marketing , – Display Ads , Google Analytics , OTT platforms.
1.5 + years experience within the field of programmatic media buying and campaign management in mobile advertising, with experience in evaluation of performance campaigns.
Strong skillset in data analysis and knowledge of third party ad serving technology, digital analytics tools and reporting with real-time bidding experience
Entrepreneurial in approach of media buying and able to think outside the box to come up with new solutions to improve the overall media buying efforts
We are a D2C company, with a digital first approach, with a focus on creating the best facial skincare products in the world.
We are looking at hiring a highly skilled person with experience in in the digital advertising industry and who can adopt programmatic technology to drive user acquisition for our company.