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DIGITAL MARKETING MANAGER Full-time Job

3 months ago Digital Marketing Bengaluru   37 views
Job Details

Digital Marketing Manager duties and responsibilities

  • Build, plan and implement the overall digital marketing strategy
  • Manage the strategy
  • Manage and train the rest of the team
  • Stay up to date with the latest technology and best practices
  • Manage all digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage a digital marketing budget
  • Oversee all the company’s social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Build an inbound marketing plan
  • Forecast sales performance trends
  • Motivate the digital marketing team to achieve goals
  • Monitor competition and provide suggestions for improvement

Digital Marketing requirements

  • 3 plus years of experience as a Digital Marketing Manager
  • 3 plus years of experience in developing and implementing digital marketing strategies
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • 3 plus years of hands-on experience with SEO/SEM, Google Ads, Google Analytics and CRM software
  • Familiarity with web design
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • BSc degree in Marketing, Digital technologies or relevant field.

Typically, a digital marketing Manager will:

  • Develop and manage digital marketing campaigns
  • Oversee a social media strategy
  • Manage and maintain the organization’s website(s)
  • Write and optimize content for the website and social networking accounts such as Facebook and Twitter
  • Track and analyze website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Arrange webinars and webcasts
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Work on printed material to supplement online products
  • Attend product launches and networking events
  • Must create a month-end report for all running campaigns with conclusions about performance and improvements.

Key skills

  • Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
  • Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
  • Web development skills: A digital marketing executive is not a software developer, but you will need a sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
  • Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines

Qualifications:

An undergraduate degree in marketing (or a professional marketing qualification) is frequently sought. But often humanities degrees are just as good.

Company Description
White Projects was conceived to create developments that were more than just brick and mortar. Hence, with our meticulous planning, cutting edge innovation and an undying passion for development, we aspire to create modern living spaces that exemplify our zeal.Our unwavering commitment to the promises we make, the consistency we maintain in our delivery and our ever-growing passion for development can be seen in the landmarks we’ve created today.