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More about Social media Specialist position

Social Media Specialists focus on creating appealing and creative digital content for a company's various social media platforms. Social media Specialist generally are hired with an experience of 5-6 years.

Key responsibilities of Social media Specialist are as follows

  • Developing social media content plans that are consistent with the company?s brand identity.
  • Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
  • Managing a high volume of daily social media posts.
  • Communicating with social media followers, including responding to queries in a timely manner.
  • Developing and managing social influencer programs and attending social influencer events.

Minimum qualification for a Social media Specialist are

  • Bachelor's degree in journalism, communications, marketing, or a related field.
  • Excellent written and verbal communication
  • 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.


Major skillset required to be a successful Social media Specialist are Analytics software, Social Media Tools, Creative Designing, Content Writing.