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More about Online Reputation Manager position

Reputation managers are PR specialists who monitor and control online activities of an organization?s brands and sub-brands. They make sure that favourable reviews stand above unfavourable ones. Online Reputation Manager generally are hired with an experience of 3-5 years.

Key responsibilities of Online Reputation Manager are as follows

  • ORM should put forth an image which conveys the message that the company values customer responses.
  • Customers are sure to research about a company before making a purchasing decision and your lack of response to negative comments or reviews can make them hesitant.
  • A reputation manager has to help cope with scrutiny by business communities, regulators and corporate governance teams. This can be done by implementing good reputation management practices.
  • Work towards enhancing and building the organization?s reputation by constantly measuring the effectiveness of your strategies.
  • Be well prepared for taking immediate action when the company?s reputation has been tarnished.

Minimum qualification for a Online Reputation Manager are

  • Qualifications like a Bachelors or Masters in Business Management?
  • Excellent written and verbal communication skills.
  • Event planning experience


Major skillset required to be a successful Online Reputation Manager are SEO and knowledge in programming