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More about PPC position

Pay-per-click?(PPC) is the term used to refer to paid advertising on the internet, usually though Google AdWords or Bing Ads. Advertisers pay a fee each time one of their adverts is clicked.? PPC generally are hired with an experience of 3-5 years.

Key responsibilities of PPC are as follows

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI

Minimum qualification for a PPC are

  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
  • Proven experience as a PPC Manager or?Digital Marketing Specialist
  • Excellent communication skills


Major skillset required to be a successful PPC are Google Analytics, Tableau, WebTrends,HTML and XML