More about Media Planner position

A?Media Planner?conducts market research and develops effective marketing campaigns for businesses and advertisement agencies. Media Planner generally are hired with an experience of 6-7 years.

Key responsibilities of Media Planner are as follows

• Research and evaluate market data.
• Oversee campaign budgets and negotiate costs for features such as advertising room and social media campaigns.
• Supervise the implementation of media campaigns.
• Identify target audiences and analyze their behavior, characteristics, and routines.
• Choose the best media outlet combination for different campaigns.

Minimum qualification for a Media Planner are

• Bachelor?s degree in Marketing or relevant field.
• A minimum of 3 years? experience as a media planner or similar role.
• Excellent knowledge of analytics tools

Major skillset required to be a successful Media Planner are Creative eye,campaign evaluation metrics,analytical mind