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8 Bit Media

Media Planner

2020-04-09 15:35   Media Planning  »  Media Planner   Mumbai Full-time   ₨-- per hour
Experience – 4 to 5 yearsThe Digital Media Planner will be responsible for planning, negotiating and executing digital media plans. The ideal candidate must be able to manage day-...

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More about Media Planner position

A?Media Planner?conducts market research and develops effective marketing campaigns for businesses and advertisement agencies. Media Planner generally are hired with an experience of 6-7 years.

Key responsibilities of Media Planner are as follows

  • Research and evaluate market data.
  • Oversee campaign budgets and negotiate costs for features such as advertising room and social media campaigns.
  • Supervise the implementation of media campaigns.
  • Identify target audiences and analyze their behavior, characteristics, and routines.
  • Choose the best media outlet combination for different campaigns.

Minimum qualification for a Media Planner are

  • Bachelor?s degree in Marketing or relevant field.
  • A minimum of 3 years? experience as a media planner or similar role.
  • Excellent knowledge of analytics tools


Major skillset required to be a successful Media Planner are Creative eye,campaign evaluation metrics,analytical mind