More about Media Buyer position

Media buyer be an effective negotiator, critical thinker and able to establish trust and build rapport with clients and media professionals. If you?re knowledgeable about current media channels and advertising options, we?d like to meet you.. Media Buyer generally are hired with an experience of 5-6 years.

Key responsibilities of Media Buyer are as follows

• Help identify target audiences and plan media campaigns
• Compare and negotiate rates, ad space and airtime
• Optimize plans and budgets according to the best media mix
• Prepare schedules and adjust when needed
• Experiment with new platforms and channels

Minimum qualification for a Media Buyer are

• BSc/BA in Marketing, Advertising or related field
• Excellent communication and negotiation skills
• Working knowledge of media analytics software

Major skillset required to be a successful Media Buyer are Media-buying, planning and research,advertising and media trends