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More about Head - Media Planning position

A Media Planner conducts market research and develops effective marketing campaigns for businesses and advertisement agencies. Head - Media Planning generally are hired with an experience of 3-5 years.

Key responsibilities of Head - Media Planning are as follows

  • Research and evaluate market data.
  • Oversee campaign budgets and negotiate costs for features such as advertising room and social media campaigns.
  • Supervise the implementation of media campaigns.
  • Identify target audiences and analyze their behavior, characteristics, and routines.
  • Choose the best media outlet combination for different campaigns.

Minimum qualification for a Head - Media Planning are

  • Bachelor?s degree in Marketing or relevant field.
  • A minimum of 3 years? experience as a media planner or similar role.
  • Excellent knowledge of analytics tools


Major skillset required to be a successful Head - Media Planning are Campaign evaluation,analytical mind,presentation skills