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More about Brand Manager position

The role of a?Brand Manager?is to develop a brand strategy for a company. Brand managers oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.? Brand Manager generally are hired with an experience of 3-5 years.

Key responsibilities of Brand Manager are as follows

  • Conduct consumer and market research
  • Identify how our brand is currently positioned in the market
  • Design a research-based brand strategy
  • Develop and execute marketing campaigns aimed at communicating our brand message?
  • Communicate our brand personality internally and align company around foundational ideas

Minimum qualification for a Brand Manager are

  • Bachelor's degree?in a relevant major?
  • Strong leadership skills
  • Excellent communication skills


Major skillset required to be a successful Brand Manager are Consumer psychology,organizational functions,creative, out of the box thinking