Account Lead Full-time Job7 months ago - Account Management - Mumbai - 637 views
Experience : 3 to 4 years
Primary purpose of the role:
Work on brand projects and contribute to the creation of digital experiences. Manage work efficiently, generate ideas collaboratively with the team, and must have a passion for content. The Lead will work across multiple platforms to drive engagement and positive customer behavior.
Major responsibilities & deliverables:
Business Strategy, Direction & Positioning
– The ability to work to establish a content strategy that is in sync with the brand’s philosophy and objectives across multiple platforms like Facebook, Twitter, YouTube, Google+, Pinterest, Instagram, Mobile and devise strategic content while upholding creativity standards of the agency.
– Monitor digital & new media industry trends and competitor offerings to identify potential business avenues and improve current offerings that lead to better value for customers and higher financial value for Schbang.
– Driving innovation and creativity for the brands on board.
– Campaign content creation and overlooking on various digital platforms like Facebook, Twitter, YouTube, Google+, Interest, Instagram.
– Conducting adequate research & gathering relevant material for interactive content development.
– Develop innovative solutions including content management and maintenance of the brand’s digital platforms.
– Creating innovative buzz around the brand, its product promotions, launches and brand-sponsored events.
– Utilize Analytics to analyze and monitor the effectiveness of various aspects of the campaign such as community, traffic, conversations and engagements, leads and conversions.
Schbang, originally spelt as Shebang is a word created in the 17th Century and added to the lexicon of the English language. It typically is used as a phrase “the whole Schbang”.
The Whole Schbang is a testament to our wholeness or completeness of offering. The idea of bringing various integrated marketing service needs under 1 roof is our reason to exist.
In a World where agencies are digital or creative or media – we’d like to stand for something a lot simpler. A client partner that delivers a solution.