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Account Lead Full-time Job

7 months ago Account Management Mumbai   637 views
Job Details

Experience : 3 to 4 years

Primary purpose of the role:
Work on brand projects and contribute to the creation of digital experiences. Manage work efficiently, generate ideas collaboratively with the team, and must have a passion for content. The Lead will work across multiple platforms to drive engagement and positive customer behavior.

Major responsibilities & deliverables:

Business Strategy, Direction & Positioning

– The ability to work to establish a content strategy that is in sync with the brand’s philosophy and objectives across multiple platforms like Facebook, Twitter, YouTube, Google+, Pinterest, Instagram, Mobile and devise strategic content while upholding creativity standards of the agency.
– Monitor digital & new media industry trends and competitor offerings to identify potential business avenues and improve current offerings that lead to better value for customers and higher financial value for Schbang.
– Driving innovation and creativity for the brands on board.

Account Execution

– Campaign content creation and overlooking on various digital platforms like Facebook, Twitter, YouTube, Google+, Interest, Instagram.
– Conducting adequate research & gathering relevant material for interactive content development.
– Develop innovative solutions including content management and maintenance of the brand’s digital platforms.
– Creating innovative buzz around the brand, its product promotions, launches and brand-sponsored events.
– Utilize Analytics to analyze and monitor the effectiveness of various aspects of the campaign such as community, traffic, conversations and engagements, leads and conversions.

Company Description
Solutions for Customer Experiences Across Holistic Media that creates a BANG!
Schbang, originally spelt as Shebang is a word created in the 17th Century and added to the lexicon of the English language. It typically is used as a phrase “the whole Schbang”.
The Whole Schbang is a testament to our wholeness or completeness of offering. The idea of bringing various integrated marketing service needs under 1 roof is our reason to exist.
In a World where agencies are digital or creative or media – we’d like to stand for something a lot simpler. A client partner that delivers a solution.